About

With a background in content strategy, product marketing, and editorial content, I’m a user-focused problem-solver who knows the impact of delivering the right message at the right time. Aligning content efforts with business goals is what I do best. 

When I’m not at my desk, you can find me trying out a new recipe, working towards my Goodreads goal, or making (yet another) playlist.

Skills

Content Strategy

  • Copywriting Crafting engaging & compelling copy that persuades & motivates people

  • UX Writing & Content Design Writing clear & concise microcopy to enhance the user experience

  • Standards & Guideline Creation Establishing content standards & style guides to ensure brand consistency & authenticity

  • Editorial Calendar Management Coordinating & scheduling relevant content for key moments 

  • Content Audits Analyzing content to access performance & identify patterns or gaps

Marketing

  • Product Marketing Building effective go-to-market plans to maximize product adoption

  • Branding Creating a strong brand identity by defining what brands do & who they are

  • Messaging & Positioning Developing compelling narratives to reach & resonate with target audiences

  • Project Management Leading cross-functional projects from inception to completion

  • User Research Understanding how people interact with a product

  • Data Analysis Leveraging insights to make data-informed decisions

Experience

YouTube (via MTP, Inc.) | Music Content & Marketing Strategist : September 2023 - Present

J. Paul Getty Trust | Senior Content Strategist: May 2023 - September 2023

Google | Content Strategist: January 2022 - March 2023

Meta | Content Strategist: July 2020 - January 2022

Eventbrite | Associate Product Marketing Manager: March 2020 - April 2020

Pandora Media | Editorial Content Associate: April 2019 - February 2020

Pandora Media | Artist & Product Marketing Associate: January 2018 - April 2019

Apple Music | Product Marketing Intern: May 2017 - August 2017

Education

University of Southern California | B.S. Business Administration

Contact

Get in touch at thaniffa [at] gmail [dot] com